When you glance at internet statistics UK, you can quickly see that UK internet access is fast, affordable and open to practically every single citizen of the United Kingdom. Internet statistics reflect that the world is truly their oyster, with no less than 82% of the population enjoying unfettered access with speeds of up to 100Mbps. Healthy competition is what drives the statistics even further, with no less than 63 companies offering high-speed broadband and/or landlines that make use of the excellent British cabling systems. The internet users in the UK have countless options to connect to their online lives: blazing-fast wireless via 3G or 4G, connecting their laptops to the endless source of Wi-Fi hotspots, standard wired connections via desktop computers and more!

The four main internet providers, Virgin Media and BT offer fiberoptic connections, while Sky and TalkTalk stick with trusted fixed-line DSL. Both BT and Virgin have helped to develop fairly balanced internet user statistics in the UK, with casual users, power-users, business users and everyone in-between all commanding a fairly even share of the internet penetration graph (as explained below).

Functional users – those who can use the internet in a basic form, but are not interested in applying it to their everyday lives account for 23% of the internet penetration statistics in the UK. Networkers account for 26% of the internet statistics and are social media butterflies that rely on the internet for constant communication on either their mobile or desktop/laptop computer. Facebook is their number one source of social networking, as it acquires over 25 million unique visitors on a monthly basis. Knowledge-seekers or those who use the internet to educate themselves, make up 16% of the internet penetration market – Google remains the most-accessed website in the UK, despite their being more Networkers then Knowledge-seekers. This poses the questions; was there life before Google? Clearly, Google is the reigning champion for all users, yet social networking and emailing remain as the most popular activities, sitting at 24% and 47% respectively.

A large internet user base (24%) is made up of Influencers. This yet again proves the strength of the UK internet market, as Influencers are constantly connected to the internet. They are the users that trust in online shopping, use social media to attract others to the internet, and actively work to integrate the web into every facet of their lives.

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Google continues to be the most widely visited website by people logging on to the Internet using their personal desktop computers. This may be due to the simplicity of the Google homepage or simply the fact that the Google search is as good a place to start online as any.

On mobile Internet in the United Kingdom, the BBC News is the most trafficked website. Currently, over one quarter of all mobile internet consumers are using BBC News as the homepage for their mobile computing. BBC News is followed by BBC Weather and Sky Sports in popularity as mobile internet portals. Analysis by Nielson Online reports that the primary purpose and use of mobile Internet connectivity is for information relative to immediacy.

Generally, people desire fast, almost instantaneous access to weather and sports news. The simplicity of handheld mobile devices supports this perfectly. The majority of leading mobile sites are made up of weather, sports, general news and email access applications.

The basis for this popularity may also be traced to the ease of functionality these topics allow, as opposed to entertainment and e-commerce requiring more sophisticated and complex download capability. 25% of the mobile Internet audience ranges in age from fifteen to twenty-four, compared to 16% in that age bracket for desktop PC users. Only 12% of mobile Internet users are age 55 or older.

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